YSCORNERED
Brand Founder:
YSCORNERED, headquartered in Guangzhou, founded by designer YAN SHUANG, a Chinese singer, musician, and fashion enthusiast. With a mission to create a brand that embodies unique personality, beauty, practicality, and ethical values using eco-friendly materials, YAN SHUANG embarked on a significant journey. After years of rigorous design and development, YSCORNERED was born. Pursuing a blend of simplicity, casualness, and strict standards, it reflects YAN SHUANG's steadfast brand philosophy. YSCORNERED sets industry standards with its durable, innovative materials and uncompromising quality, inspiring creativity and change. Today, its distinct style and design philosophy are celebrated in major fashion shows, magazines, and embraced by celebrities.
Image：Founder YAN SHUANG
Brand Story:
At YSCORNERED, we believe in the power of individuality and resilience. Our brand name embodies a dual meaning, reflecting both our journey and our vision.
The name "CORNERED" signifies the challenges we face and the obstacles we overcome. Just like a cornered tiger, we thrive under pressure, emerging stronger and more determined than ever. Our products are a testament to this spirit, designed to empower you to break free from limitations and embrace your unique path.
Yet "CORNERED" also speaks to our distinctive position in the fashion world. Like a tiger occupying its corner, we stand apart from the crowd, unafraid to defy conventions and explore new territories. Our designs are bold, our style unconventional, and our vision uncompromising.
Emblazoned with the image of a one-eyed tiger, our logo represents both our ferocity and our focus. It symbolizes the strength and tenacity of our brand, as well as our unwavering commitment to individual expression.
Image：YSCORNERED fashion show
Brand Vision:
Our vision at YSCORNERED is to inspire individuals to embrace their uniqueness and forge their own paths fearlessly.
We strive to be a catalyst for self-expression and empowerment, empowering people to break free from societal constraints and embrace their authentic selves. Through our innovative designs and bold approach to fashion, we aim to redefine the norms and inspire a new generation of trendsetters who dare to be different.
Image：YSCORNERED Offline store
Founder's Message:
As the founder of YSCORNERED, I want to remind everybody that you are powerful beyond measure. Embrace your quirks, your passions, and your dreams, for they are the essence of who you are. Don't be afraid to stand out, to take risks, and to carve your own path. Remember, true beauty lies in authenticity, and true strength comes from embracing your uniqueness. So, dare to be different, dare to be bold, and dare to be unapologetically yourself. Together, let's redefine the rules, break down barriers, and inspire a world where individuality reigns supreme.
Image：YSCORNERED music show